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An alias is a second address for your page. If you add the alias nickname, then love.rip/nickname opens the profile you chose. Where to find it: Account → Settings → Names tab, or love.rip/dashboard/account.
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The Aliases panel

Add an alias

1

Get an alias token

Each alias uses 1 alias token. Buy them at love.rip/pricing/alias ($1.99 each).
2

Add it

In the Aliases panel, enter the handle you want and pick which profile it should open.
Paid Premium includes 3 alias tokens. The free trial does not.
Aliases are a great way to give one of your extra profiles its own link.

Gift alias tokens

You can buy alias tokens for another member. Pick Gift on love.rip/pricing/alias and choose who gets them.